Marketing Manager Jardiance (PSS07933)

About the Company

A leading organization in the pharmaceutical sector, focused on advancing therapies in the diabetes and cardio-renal space. The company is committed to driving innovation, improving patient outcomes, and expanding market presence through evidence-based strategies and cross-functional collaboration.

Position Overview

The Marketing Manager will be responsible for driving brand strategy, market development, and commercial success for Jardiance in the diabetes and cardio-renal space. This is a high-impact individual contributor role that leads projects and initiatives independently, influencing and collaborating with cross-functional teams without direct reports. The position is based in Mumbai and reports to the Director Marketing.

Key Responsibilities

• Develop and execute annual brand plans for Jardiance, including new indications such as heart failure and CKD.
• Define and track KPIs, success metrics, and readiness frameworks for the brand.
• Align promotional campaigns and advocacy initiatives to critical success factors.
• Achieve brand market share targets and topline sales through integrated brand and customer planning with long-term forecasting.
• Lead lifecycle management and ensure alignment with global and local objectives.
• Conduct market landscaping, competitor analysis (SGLT2, DPP4, GLP-1), and opportunity assessments.
• Translate clinical and patient insights into differentiated positioning and messaging.
• Identify unmet needs and value drivers in the diabetes and cardio-renal segments.
• Develop go-to-market strategies including channel mix (digital, field force, CME, patient programs), pricing, and promotional planning.
• Drive HCP engagement strategies, omnichannel activation, and KOL advocacy.
• Collaborate with sales teams to ensure field readiness and alignment with the brand’s value proposition.
• Influence and coordinate cross-functional teams (Medical, Regulatory, Market Access, Supply Chain) for seamless execution.
• Partner with Medical Affairs for scientific engagement and evidence generation.
• Manage external agencies for creative, digital, and event support.
• Track brand performance, market share, and adapt strategies in real time.
• Conduct post-launch reviews and implement learnings for future indications or campaigns.

Required Experience & Qualifications

• Education: MBA/Master’s in Marketing, Business, or Life Sciences.
• Experience: 7+ years in pharmaceutical marketing, with 2+ years in diabetes, cardiology, or related therapeutic areas.
• Leadership: Proven success in brand management and cross-functional leadership within hybrid and matrix environments.
• Technical Expertise: Experience with launch excellence frameworks, business case development, and market analysis across therapeutic areas.
• Soft Skills: Strong analytical, strategic thinking, project management, communication, and stakeholder engagement abilities.

Why Consider this Opportunity?

• Lead strategic brand initiatives in a high-growth therapeutic area.
• Drive market development and lifecycle management for a leading product in diabetes and cardio-renal care.
• Collaborate with global and local cross-functional teams to shape brand success.
• Gain visibility and influence at the intersection of marketing, medical, and commercial strategy.
• Contribute to improving patient outcomes through innovative, evidence-based marketing.

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