Marketing manager (PSS07669)

Job Title: Group Product Manager / Marketing Manager

Location: Mumbai

About the client: PSS has been mandated to hire a Marketing Manager for a client who is a leading, dynamic, and forward-thinking pharmaceutical company that has achieved notable recognition in the healthcare industry, and for its medical contributions.

Job Purpose:  This position is responsible for handling the brand management activities for African markets. It shall provide strategic direction to the business with reference to marketing practices that are cutting-edge and world-class

Key Responsibilities

1 Conceptualize & drive short, medium, and long-term marketing plans and business strategies for African markets.

2 Responsible for analyzing internal and external data, conducting primary and secondary research, setting Brand Objectives, and Formulating Brand Strategies - Positioning, Segmentation, and Targeting. Brand Mix, Action Plans

3 Responsible for ensuring Growth and market share as per the objectives defined. Analyzing the brand's performance through internal and external data, identifying issues, validating the strategies and course

correction if required.

4 Responsible for Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting

Financial Objective (primary & IMS) for the Brands as per the division’s needs, preparing the promotional

budget as per the marketing plan.

5 Driving implementation of Strategy for Power and Focus Brands. Process summary of all marketing

activities every month during Brand Ops Meeting

6 Conducting market intelligence prescription audit to identify prescribers

7 Responsible for new product launches and developing long-range planning

8 Responsible for medical and marketing training for the field staff

9 Maintaining Sales/Expense Ratio Marketing Tracker

10 Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning,

Logistics, External vendors.

11 Frequent field visits / KOL visits, franchise building, and competition update. Train the sales team towards

scientific promotion, campaign briefing.

Qualifications & Experience.

Educational Qualifications: Bachelors in Science / Pharmacy; Master’s Degree in Marketing / International Business

would be preferred

Experience: A minimum of 9 - 10  years of experience with at least 5 years of relevant experience in managing brand management for African markets.