Marketing manager (PSS07669)

Job Title: Group Product Manager / Marketing Manager

Location: Mumbai

About the client: PSS has been mandated to hire a Marketing Manager for a client who is a leading, dynamic, and forward-thinking pharmaceutical company that has achieved notable recognition in the healthcare industry, and for its medical contributions.

Job Purpose: This position is responsible for handling the brand management activities for the African market. It shall provide strategic direction to the business with reference to cutting-edge and world-class marketing practices.

Key Responsibilities

1. Conceptualize & drive short, medium, and long-term marketing plans and business strategies for the African market.
2. Responsible for analyzing internal and external data, conducting primary and secondary research, setting Brand Objectives, and Formulating Brand Strategies - Positioning, Segmentation, Targeting, Brand Mix, Action Plans.
3. Responsible for ensuring Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies, and implementing course corrections if required.
4. Responsible for Budgeting and Sales Forecasting, Product History, Market Opportunity Analysis, Setting Financial Objectives (primary & IMS) for the Brands as per the division’s needs, and preparing the promotional budget as per the marketing plan.
5. Driving the implementation of the Strategy for Power and Focus Brands. Process summary of all marketing activities every month during the Brand Ops Meeting
6. Conducting a market intelligence prescription audit to identify prescribers
7. Responsible for new product launches and developing long-range planning
8. Responsible for medical and marketing training for the field staff
9. Maintaining Sales/Expense Ratio Marketing Tracker
10. Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning, Logistics, and External vendors.
11. Frequent field visits / KOL visits, franchise building, and competition updates. Train the sales team towards scientific promotion and campaign briefing.

Educational Qualifications & Experience:

Educational Qualifications: Bachelors in Science / Pharmacy; Master’s Degree in Marketing / International Business

would be preferred. 

Experience: A minimum of 9- 10  years of experience with at least 5 years of relevant experience in managing brand management for the African market.