Head of Demand Generation (PSS07955)

About the Company

This organization is a sustainability-driven home care brand offering plant-based and bamboo-based products that are 100% chemical-free. As a fast-growing direct-to-consumer business, it delivers eco-friendly solutions that combine environmental responsibility with high performance, aiming to make the world a better place, one home at a time.

Position Overview

The Head - Demand Generation will lead and scale paid acquisition and revenue growth across digital channels. This strategic role owns the end-to-end performance marketing strategy, execution, and optimization across Google, Meta, and marketplace platforms such as Amazon, driving measurable business impact and customer acquisition.

Key Responsibilities

• Own and scale performance marketing across Google Ads, Meta, and other paid channels to drive D2C revenue, customer acquisition, and ROAS.
• Plan, execute, and optimize campaigns with a strong focus on scaling Google and Meta as primary growth channels.
• Execute campaigns with deep focus on South India markets, tailoring creatives and targeting to regional preferences.
• Drive sales growth across Amazon and other marketplaces through ads, listing optimization, and promotions.
• Own full-funnel performance across acquisition, retargeting, and repeat purchase journeys.
• Define and achieve key performance indicators including CAC, ROAS, LTV, and revenue growth.
• Lead the performance marketing team and manage media budgets to maximize ROI.

Required Experience & Qualifications

• Experience: Proven track record in scaling performance campaigns with measurable revenue impact.
• Technical Expertise: Strong hands-on expertise with Google Ads and Meta Ads (mandatory); deep understanding of Amazon performance marketing and marketplace growth strategies.
• Leadership: Experience managing large media budgets and leading performance marketing teams.
• Market Knowledge: Experience running state-level or regional campaigns, preferably in South India.
• Soft Skills: Data-driven mindset with strong analytical and optimization capabilities.

Why Consider this Opportunity?

• Lead the full performance marketing function for a fast-scaling, sustainability-focused D2C brand.
• Drive measurable growth across multiple digital and marketplace channels.
• Shape strategy and execution for high-impact campaigns across Google, Meta, and Amazon.
• Own significant media budgets and deliver strong ROI and revenue outcomes.
• Be part of a purpose-led organization committed to eco-friendly innovation and long-term market leadership.

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