Chief Marketing Officer (PSS08008)

About the Company

One of India’s fastest growing omnichannel Retail brand.

Report Relationships:

Reports to the Founder.

Key Responsibilities

1. Brand Strategy & Brand Building: Own and evolve overall brand strategy, positioning, proposition, and brand architecture. Strengthen brand equity and establish a differentiated position within the ecosystem. Develop long-term brand-building strategies while balancing brand relevance with commercial outcomes.

2. Consumer Insights & Marketing Strategy: Develop a deep understanding of consumer behaviour, motivations, needs and emerging trends, particularly among younger and digitally savvy consumers. Translate consumer insights into actionable brand, communication and growth strategies.

3. Creative, Campaigns & Communication: Lead the development of high-impact integrated brand campaigns across digital and offline channels. Drive the creative strategy across advertising, content, social media, retail communication and other consumer-facing platforms.

4. Social Media, Influencers & Community: Strengthen presence across social media and emerging consumer platforms. Build an effective influencer and creator ecosystem to drive brand awareness, engagement and advocacy.

5. Growth & Performance Marketing: Own the overall Growth agenda, including customer acquisition, media buying and performance marketing. Develop an integrated approach to brand marketing and performance marketing, ensuring both work towards common business objectives. Work closely with the Growth leadership team to optimise CAC, ROAS, conversion, customer lifetime value and marketing ROI.

6. Ecommerce & Omnichannel Marketing: Develop marketing strategies suited to an omnichannel business, connecting digital discovery with physical retail. Ensure marketing strategies are aligned with the expansion of retail network. Build differentiated marketing strategies across owned ecommerce, marketplaces, retail stores and other distribution channels.

Required Experience & Qualifications

• 12–15 years of overall experience in marketing, brand building and growth.

• Proven experience in building and scaling consumer brands.

• Strong expertise across brand marketing, brand strategy, brand equity, consumer insights, media, creative and integrated campaigns.

• Strong understanding of digital marketing, performance marketing and customer acquisition.

• Experience in ecommerce and/or omnichannel businesses is strongly preferred.

• Experience managing significant marketing budgets and demonstrating measurable business impact.

• Experience leading sizeable, cross-functional marketing teams and working closely with founders/CEOs.

• Candidates from D2C, consumer internet, ecommerce, retail, fashion, beauty, lifestyle, or other high-engagement consumer categories would be relevant.

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