Head of Marketing (PSS07827)

About the Company

A fast-growing tech mobility start-up launched in 2019, the company has quickly become a premium leader in the inter-city bus travel category across India. Operating on an asset-less model, it leverages technology to deliver operational excellence and real-time control of on-ground operations. With presence across 15 states and a rapidly expanding footprint, the business aims for 3x growth in the next five years, serving tech-savvy working professionals seeking a premium, organized travel experience.

Position Overview

The Head of Marketing will drive strategies to strengthen brand positioning and recall, highlighting the company’s premium differentiation at every traveler touchpoint. Reporting directly to the founders, this role will shape communication frameworks, enhance customer engagement across the lifecycle, and define the brand’s presence both on-board and externally.

Key Responsibilities

Review and refine the existing brand positioning and communication framework.
Enhance traveler communication across all stages of the customer lifecycle.
Define and implement in-bus branding and messaging strategies.
Identify and expand external channels, locations, and touchpoints for brand visibility.
Develop and track metrics to measure, monitor, and improve business performance.
Collaborate closely with sales, promotions, channel partners, and business teams to ensure alignment.
Drive initiatives that reinforce the brand’s premium positioning in the inter-city mobility market.
Apply a quantitative and analytical approach to marketing strategy and execution.
Contribute to operational excellence by integrating marketing insights with on-ground realities.
Champion customer understanding and market validation through direct engagement and research.

Required Experience & Qualifications

Education: Top-tier educational background is a distinct plus.
Experience: 5–10 years with a leading consumer brand in India.
Leadership: Reports directly to the founders; works cross-functionally with sales, promotions, and business teams.
Technical Expertise: Strong marketing skills with a quantitative bent of mind; ability to operate in an operationally intensive business environment.
Soft Skills: Strategic thinker, analytical, hands-on, and willing to challenge assumptions; keen learner committed to long-term impact.

Why Consider this Opportunity?

Lead brand strategy for a premium, technology-driven mobility leader in India.
Directly influence business growth and customer experience across multiple states.
Collaborate closely with founders and senior leadership on high-impact initiatives.
Shape a fast-scaling brand targeting a dynamic, tech-savvy consumer base.
Competitive compensation of INR 45L–60L p.a. plus ESOPs, with a base in Noida.
Opportunity to build innovative marketing strategies for an unsolved problem in the Indian travel ecosystem.