E Comm & Marketing Manager (PSS07327)

Job Title: E-commerce and Marketing Manager

Location: Mumbai

About the client: PSS has been mandated to hire an E-commerce and Marketing Manager for one of the leading biscuit manufacturers in India with more than 35 years of experience in the biscuit manufacturing industry which has enabled them to produce top quality products, rich in nutrition and having passed a series of quality control checks before they reach the customers. They have a presence in 13 states of India with 500 distributors and 5 lakh outlets. They have their products presence in Dubai, Africa, North America, the Middle East, and Singapore. They believe in delivering the best quality biscuits to our customers every single time and are serving the consumers with a wide range of biscuits, cookies, toast, cake & namkeens.

Job Purpose: 

Develop and manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and managing quick commerce.

Key Responsibilities: 

• Develop and maintain strong relationships with key accounts in the E-Commerce sector
• Identify new business opportunities and drive sales growth for the company
• Strong analytical skills with expertise in in various digital marketing channels, campaign management, performance marketing, etc.
• Lead and drive the growth of E-commerce with a special focus on Quick E-commerce like – Swiggy, Zepto, Blinki,t etc.
• Drive account management, ROI-driven marketing, promotions, JBP, TOT, and sales growth.
• Onboard new E-commerce accounts and closure of ToT post evaluation of business potential and operational alignment.
• Work closely with cross-functional teams (Finance, Supply Chain, Media, Marketing) to pilot, measure and scale up e-commerce initiatives.
• Monitor and analyze market trends and competitor activities to identify potential threats and opportunities
• Conduct regular business reviews with key accounts, and analysis covering promotional ROI, sales growth, T2T engagement.
• Ensuring the availability of the entire product range across all regions.
• Heading new product launches on E-commerce.
• Annual closure of JBP with all key accounts with a quarterly review on growth and required changes to be implemented.
• Lead and develop shopper-centric plans from Brand and Category Marketing Plans.
• Participation in events to ensure maximum visibility.
• Develop insights on competition, industry trends, and products.
• Work closely with the marketing team to develop and implement effective strategies to increase brand awareness and drive sales
• Negotiate and finalize contracts and agreements with key accounts
• Ensure timely and accurate invoicing and payment collection from key accounts

Educational Qualifications And Experience: 

• Bachelor's/Master’s degree in Business Administration, Marketing, or a related field
• Minimum of 5-6 years of experience in key account management in the E-commerce preferably from the same industry (FMCG/Food).
• Experience of working on the brand side will be preferred to E-com partner-side.
• Proven track record of successfully managing and growing key accounts
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical and problem-solving abilities
• Ability to work independently and in a team environment

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