Head - Marketing (PSS06011)

About the client:  PSS has been mandated to hire a Head of Marketing for a well-known Indian ethnic foods brand.

Job Purpose: 

To drive business growth, enhance brand identity, and ensure profitability. The key objective is to develop and execute effective marketing strategies, brand management, customer engagement, and new business/product development initiatives. By collaborating with cross-functional teams, this role will support the sales function to acquire new customers and retain existing ones.

Key Responsibilities

• Develop annual marketing & brand strategy aligned with sales targets, ensuring clear objectives.
• Budget Planning - Prepare an annual budget in line with the annual sales target of the company.
• Spearheading the comprehensive development of marketing plans to drive business growth and success.
• Orchestrating the seamless execution of result-driven marketing strategies to maximize their impact and reach.
• Prioritizing audience expansion and optimizing product and service adoption through targeted marketing initiatives.
• Conducting thorough and insightful evaluations of marketing strategies and their implementation, providing comprehensive reports to guide future improvements.
• Formalize and refresh the brand identity, ensuring consistency across all touchpoints.
• Conduct market research to understand target audience behavior and trends.
• Identify key marketing channels (ATL, BTL, digital) for campaign execution.
• Define objectives, messaging, and creative elements for each marketing campaign.
• Explore new trends and behaviors to identify potential business opportunities.
• Collaborate with cross-functional teams for new business and product development.
• Create go-to-market (GTM) strategies and execution plans.
• Activate and execute brand and tactical campaigns across multiple channels.
• Oversee the implementation of marketing communication and engagement initiatives.
• Manage social media presence and engagement and execute PR and CRM programs.
• Coordinate with internal and external partners for campaign production and delivery.
• Collaborate with creative, PR, and media agencies for content production and placement.
• Support successful business launches and implement marketing strategies for growth.

Key Skills

• Strong communication and interpersonal skills to effectively convey marketing strategies and messages.
• Creativity and innovation in developing marketing campaigns (out-of-the-box thinking).
• Market and consumer understanding through market research and analysis.
• Customer-centric approach and ability to translate insights into effective marketing initiatives.
• Proficiency in data analysis for tracking campaign performance and making data-driven decisions.
• Leadership and team management skills to inspire and guide the marketing team. An inspiring leader for the team.
• Strategic thinking to develop long-term marketing plans.