Lead Advertising & Brand Management (PSS07678)

Job Title: Lead Advertising & Brand Management

Location: Mumbai

About the client: PSS has been mandated to hire a Lead - Advertising & Brand Management for one of the leading consumer durable companies.

Job Purpose:

The purpose of the role is to assist in guiding the brand strategically in alignment with the company’s vision and stakeholder expectations. The company is an equal opportunity employer and values diversity at all levels. Women professionals are especially encouraged to apply for this role.

Key Responsibilities:

Align GTM (Go-To-Market) plans with the strategic vision in coordination with the Vertical Head
Identify opportunities for brand and marketing solutions aligned with business goals
Plan and track project milestones to ensure timely execution
Monitor brand performance using KPIs such as sales, market share, and growth
Manage day-to-day interactions with external agencies
Collaborate with cross-functional teams, including product, sales, and customer marketing
Execute brand and marketing activities across various channels
Develop and manage the annual marketing calendar; adapt as needed throughout the year
Support and execute communication strategies across mediums, tracking performance via KPIs
Ensure marketing activities stay within allocated budgets
Provide guidance and mentorship to the marketing team

Educational Qualifications And Experience:

MBA with specialization in Marketing with 8+ years in the industry.
Consumer & Brand Fundamentals: Expertise in consumer behavior, market research, brand positioning, and competitive analysis
GTM Planning: Skilled in developing and executing Go-To-Market strategies for product portfolios
Vendor Management: Effective coordination with agencies, ensuring timely and complete delivery, and managing contracts and performance
Budgeting: Proficient in planning marketing budgets, optimizing costs, and tracking expenditures
ROI Tracking: Measuring campaign effectiveness using KPIs like GRP, CPM, and engagement; leveraging analytics for informed decisions
Technology & Innovation: Embracing digital, AI-driven marketing tools and staying updated with the latest industry trends.

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