Manager - Lead Generation & Pre-Sales (PSS07578)

Job Title: Manager Lead Generation & Pre-Sales

Location: Hybrid/ Anywhere in India

Reporting to: Head of Business Development

About the client: PSS has been mandated to hire a Manager - Lead Generation & Pre-Sales for a well-established and globally reputed CRO/ CDMO with global clients.

Job Purpose: 

Lead the new business development efforts for discovery chemistry, biology, and CDMO services by driving strategic lead generation initiatives. This role is responsible for developing and executing strategies to generate leads, ensuring a steady pipeline of potential customers. The incumbent will oversee lead generation campaigns, optimize conversion rates, and collaborate closely with the Business Development (BD) team.

Additionally, the role involves analyzing market trends, using digital tools, and implementing best practices to enhance lead acquisition and nurturing. The primary objective is to generate qualified leads that drive revenue growth and support business expansion.

Key Responsibilities: 

Lead Generation

• Identifying and categorizing current and new prospects through different sources for CRO/CDMO services.
• Generating new leads and revisiting old Clients.
• Initial interest generation and setting up meetings between prospective clients and the BD team.

Process Efficiency

• Ensure all company leads are uploaded and updated in the CRM regularly.
• Streamline lead tracking for improved visibility and management.
• Maximize the effectiveness of lead generation tools and automation software.
• Accelerate the lead-to-first-contact process for greater efficiency.

Funding/New Developments

• Monitor biotech funding updates and key industry announcements.
• Track joint development projects and licensing activities.
• Gather attendee lists and identify potential leads with the BD team.
• Jointly discussing with BD and identifying attendees as potential leads

Data & Reporting

• Monitor and report on lead metrics, conversion rates, and performance insights while maintaining a well-organized and updated lead database for targeted campaigns.
• Leverage insights to identify trends, optimize conversions, and drive continuous improvement.

Collaboration & Stakeholder Management

• Work closely and collaborate with the BD, Marketing, and key internal leaders

Strategic Planning & Growth

• Identify new markets
• Devising, streamlining, and implementing strategies based on market trends, competitor analysis, and campaign performance.
• Define quarterly and annual lead generation goals aligned with business objectives.

Team Performance & Development

• Manage and motivate team members
• Training of team members

Educational Qualifications And Experience: M.Sc. Chem + MBA with 10 years of work experience in business development function. Good understanding of CRO/CDMO business in MNCs. Ability to manage large teams.

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