Job Title: Head D2C
Location: Mumbai
About the client: PSS has been mandated to hire a Head D2C for a fast-growing Indian footwear brand.
Job Purpose:
The Head of D2C will lead and execute the company’s D2C or direct-to-consumer strategy, overseeing the online sales channel and driving revenue growth through our website and e-commerce platforms
Key Responsibilities:
D2C Strategy & Vision: Define and execute the D2C strategy to drive growth in the online business. Develop a comprehensive roadmap for online sales, aligning with the company’s broader business goals.
● Sales Growth: Drive revenue growth, monitor and analyse performance metrics (conversion rates, AOV, CAC, LTV) to optimize sales funnels, customer engagement, and retention strategies.
● Customer Experience: Lead the development of customer journeys to ensure a seamless, personalized, and delightful shopping experience from landing page to post-purchase.
● E-Commerce Platform Management: Oversee the optimization and day-to-day management of the company’s website and other e-commerce platforms. Ensure that product listings, UI/UX, payment processes, and logistics are efficient.
● Performance Marketing: Collaborate with the marketing team to run high-performing paid media campaigns (Google, Meta, etc.), SEO/SEM strategies, email marketing, and content marketing to increase site traffic and conversions.
● Team Leadership: Build, mentor, and lead a team of D2C experts (digital marketers, e-commerce managers, customer support, data analysts) to execute strategies and achieve KPIs.
● Data-Driven Decisions: Use analytics to monitor site performance, user behaviour, and market trends to adjust strategies and improve results. Regularly report on key performance metrics to senior leadership.
● Product Pricing & Launch: Work with the product and inventory teams to create pricing strategies, product launches, and promotions that align with customer demands and market trends.
● Collaboration: Work cross-functionally with product, marketing, customer service, and operations teams to drive business growth and enhance the customer experience.
Educational Qualifications And Experience:
● Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
● 8+ years of experience in the footwear industry, with a focus on online sales growth on website and ecommerce marketplaces, with at least 4-5 years in leadership roles.
● Proven experience in leading cross-functional teams and achieving measurable sales growth through digital platforms.
● Deep understanding and demonstrated experience in P&L Management.
● Strong relationships with Key Ecommerce Marketplaces Category Managers and Heads.
● Strong understanding of D2C sales strategies, conversion optimization, user experience, customer segmentation, and performance metrics.
● Expertise in e-commerce platforms like Shopify, web and data analytics tools (Google Analytics, PowerBi, Tableau), and performance marketing tools (Google Ads, Meta Ads, etc.).
● Data-driven decision-making and strong analytical skills.
● Excellent communication, leadership, and team management skills.
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Posted On:
10-Feb-2025
Function:
ECommerce
Industry:
Retail & E-Commerce
Location:
Mumbai
Employment Type:
Full Time