Category Head - Home Appliances (PSS07629)

About the Role: PSS has been mandated to hire a Category Head for a leading electrical equipment manufacturing company.

Reports to: Chief Marketing Officer

Team Size: 3+

Job Purpose:

To design and lead the product strategy for the Consumer Products (CP) business, with ownership of top-line and bottom-line targets. The role involves finalizing the product mix and enabling its effective distribution across geographies while aligning with pricing, sales, and marketing plans to drive growth and profitability.

Key Responsibilities:

Product Strategy & Business Management

• Design and execute end-to-end product strategy for CP business.
• Own the categories across their full lifecycle.
• Define and manage product mix and portfolio alignment across geographies.
• Drive annual budget planning, aligning with broader business goals.

Profitability & Performance Management

• Develop and monitor pricing, sales, marketing, and channel strategies to drive revenue and margin improvement.
• Align with key stakeholders to ensure gross margin targets are achieved.
• Monitor business KPIs and take corrective actions where necessary.

Market & Competitive Intelligence

• Conduct market research, track competition, and perform portfolio benchmarking to ensure a differentiated product pipeline.
• Identify opportunities through ongoing market intelligence and analysis.

Cross-functional Collaboration

Collaborate with:

• R&D for new product development and technical enhancements.
• Service & Quality teams to drive product quality improvements and enhance customer service experience.
• SCM for demand forecasting and inventory optimization.
• Branding teams for ATL and BTL campaign execution.

People Leadership

• Lead a team of 5 professionals (direct and indirect reports).
• Foster a collaborative, high-performance culture aligned with business goals.

Educational Qualifications:

Graduation with MBA/PGDM from premium institutes preferred.

Must possess expertise in Product Management, Business Development, and Brand Management.

Work Experience:

15–18 years of experience in Marketing/Product Management roles.

Minimum 4–5 years in Consumer Durables or related industries.

Candidate Profile:

• Strong exposure to Category/Product Management, New Product Development, and Market Research.
• Demonstrated strategic thinking and analytical decision-making.
• Strong P&L orientation and business acumen.
• Excellent stakeholder management and cross-functional leadership.

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