Anchor and Content Marketing Professional (PSS07795)

About the Company

One of India’s leading mutual fund houses, the organization is dedicated to helping investors build wealth through disciplined and transparent investment solutions. It is recognized for its commitment to investor education, market leadership, and responsible financial stewardship.

Position Overview

The Anchor/Host & Content Marketing Professional will lead the creation and delivery of engaging financial narratives, host digital shows, and drive strategic content initiatives to enhance brand visibility. This role combines on-camera presence with deep content marketing expertise to strengthen investor engagement and reinforce the brand’s position as a trusted investment partner.

Key Responsibilities

Anchor live and pre-recorded sessions across digital platforms, including YouTube, Instagram, LinkedIn, and the corporate website.
Serve as the trusted face of the organization, articulating market insights, investment strategies, and investor education with confidence and credibility.
Conduct interviews and interactive sessions with internal experts, financial advisors, investors, and industry influencers.
Maintain a polished, professional on-screen presence aligned with brand ethos and values.
Create written content such as blogs, articles, newsletters, social media posts, and investor communications tailored to target segments.
Collaborate with fund managers, analysts, product, and marketing teams to simplify complex investment themes into accessible formats.
Develop and implement long-term PR strategies to strengthen leadership perception and brand reputation nationally and globally.
Manage media relations, event planning, and timely response to media queries and external communication requests.
Design and execute robust content marketing strategies aligned with market leadership aspirations.
Analyze content performance metrics using analytics tools to refine strategies for reach, engagement, and conversions.
Develop investor education initiatives to improve financial literacy and support compliance with SEBI guidelines.

Required Experience & Qualifications

Education: Bachelor’s degree in Mass Communication, Journalism, Finance, or a related discipline; preference for an MBA in Marketing or Finance.
Experience: 8–12 years in financial content creation, anchoring, broadcasting, or digital media.
Leadership: Proven ability to collaborate cross-functionally with fund managers, analysts, and marketing teams.
Technical Expertise: Proficiency with CMS, digital marketing platforms, analytics tools, and basic video production/editing software.
Domain Knowledge: Strong understanding of mutual funds, investment products, financial markets, behavioral finance, and SEBI regulatory frameworks.
Soft Skills: Exceptional communication in English and Hindi; creative, analytical, and adept at simplifying complex financial concepts.

Why Consider this Opportunity?

Lead the public voice of a top-tier financial institution with national visibility.
Shape strategic content and investor education initiatives that influence market perception.
Collaborate with senior investment and marketing leaders to drive brand growth.
Leverage digital platforms to expand reach and engagement across diverse investor segments.
Contribute to a purpose-driven mission promoting financial literacy and responsible investing.